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86% of Marketers Plan to Use QR Codes & QR Code Tracking in Near Future

According to a recent study, nearly all marketers are aware of QR Codes and 50% are already using them in some fashion. Despite many consumers not knowing what to do when coming across a QR Code a whopping 86% of marketers said they plan to use QR Codes and QR code tracking services sometime in

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Direct-mail advertisers test sophisticated QR-code tactics

June 11th, 2012 QR code marketing can enhance direct mail campaigns, and engage consumers. There are many creative ways to utilize QR codes on direct mail pieces. As a homeowner uses her cell phone to scan the QR code on a direct-mail piece, a map that shows her precisely how to go from her home

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Hamilton College Puts QR code on Admissions Poster

February 3rd, 2012 By Daniel de Vise There is a shortage of new ideas in college recruiting, and each one has a brief shelf life. Kudos, then, to Hamilton College in New York for being the first institution to think of printing a giant Quick Response code as an admissions poster. The poster went out

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QR Codes Reach Customers On The Go

January 28th, 2012 Few tools are able to connect you with customers for instant feedback and participation like QR Codes, especially among young and ethnic audiences. Why? These funny-looking bar codes can be scanned instantly by smartphones and do different things, such as pull up a website or download your business card into the phone’s

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